The Retail Media industry is set to overtake TV advertising by 2027
With Retail Media set to become a $100bn industry by 2027, leading retail partnership marketing agency Threefold explores why 2022 was a significant moment in the evolution of Retail Media Networks, who is leading the market and what we can expect in 2023 and beyond.
“Threefold are a brilliant partner. They’ve enabled us to create our own centre of excellence – a brilliant new media agency within Boots – the Boots Media Group. The group delivers the very best of Boots to our suppliers – from digital to data to in-store – to support their growth and to help them succeed.”
Chief Marketing Officer @ Boots
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