// Lush posts its highest-ever trading month in December
// Sales reached £40.5m in December – 13.1% higher than 2021 and 11% higher than 2019
Lush reported its highest-ever trading month in December with sales of £40.5m, exceeding its forecasts and beating pre-pandemic sales.
Sales at the bath and body care retailer were 13.1% higher than 2021 and up 11% versus pre-pandemic sales in 2019.
Customers were excited to get back to the high streets as physical retail sales soared 18% compared with 2021.
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The business said the results were helped by its £7.4m investment in growing its retail estate across the UK and Europe through new shops, relocations and refits, as well as collaborating with brands in the run-up to Christmas.
Lush UK&I Retail Director Kat Hannible said: “We were confident in a return to a more traditional Christmas trading pattern this year, and increased our stock levels and seasonal recruitment to provide the best possible experience for our customers.
I’m happy to say that our optimistic preparation paid off, and we’re delighted to report these results. I cannot over-emphasise the credit that is due to our shop and digital fulfilment staff, who have overcome the challenges of this year to deliver a fantastic Christmas. We are also grateful to our manufacturing teams in Dorset making fresh products around the clock as the sales kept coming.”
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