// Read more on Grocery Gazette
Sainsbury’s boss Simon Roberts says the supermarket is “thinking differently” as it looks to compete with rival grocers while offering better value to shoppers.
In an interview with The Guardian, the chief executive of the UK’s second-largest supermarket chain revealed that it had delayed thousands of online turkeys deliveries so they would arrive in people’s homes on Christmas Eve, part of its wider plan to stand out in the fiercely competitive grocery landscape.
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