// Tesco has added 50 more products to its Aldi price-match campaign in a bid to compete with the value grocer
// All the new additions are from Tesco’s own-label lines
Tesco has added more products than ever to its Aldi price-match campaign in a bid to rival the German discount grocer.
According to private label consultancy IPLC, the UK’s biggest retailer previously had 619 products within the Aldi price-match campaign on 5 January, but since then the number has risen to 669.
Of the 50 new additions, all of them are from Tesco’s own-label lines, including 12 produce lines, four breakfast cereals alongside nine canned bean SKUs and seven pasta sauces.
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Tesco’s move comes as Sainsbury’s also increased its Aldi Price Match campaign to 310 product listings up from 223 back in January, as part of its biggest ever push.
“An interesting move from Tesco, probably on the back of Sainsbury’s increase and Aldi’s continuing success throughout the first few weeks of 2023,” Paul Stainton said.
”Tesco does not appear to be increasing the number of its value-tier brands, but continues to drop the price of its standard Tesco own label tier to match Aldi. It must be costing it a fair bit of margin,” he added.
A Tesco spokesman commented: “Our Aldi Price Match range is one the key ways we’re helping customers keep down the cost of their weekly shop, giving them great everyday value on hundreds of basics, from bread and beans to yoghurts and sandwich fillers.
“Alongside Aldi Price Match, we’ve locked the price of more than a thousand household staples until Easter 2023 and we offer exclusive deals and rewards through thousands of Clubcard Prices”.
Back in January, the value grocer delivered its best Christmas to date with sales growing by 26% and topping £1.4 billion in December for the first time.
Monthly industry data has consistently shown Aldi and fellow German rival Lidl as the fastest-growing UK grocers during the cost-of-living crisis as consumers seek out the best deals.
Back in December, Sainsbury’s CEO Simon Roberts pledged to invest £550m in keeping prices low over the next two years as the supermarket battles with losing trade to discounters amid the ongoing cost-of-living crisis.
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