// Asda is celebrating its biggest Ramadan yet with 150 new product lines
// The supermarket will also be launching dedicated Ramadan aisles in 150 stores – a 47% increase on last year
Asda has unveiled its biggest Ramadan yet with 150 new product lines launched across all categories as the month approaches.
The supermarket said it is “making it easier for customers to find what they need” with dedicated Ramadan aisles in 150 stores, a 47% increase from last year.
These stores are in key areas across the country with high Muslim populations, such as Wembley, Leicester and Sheffield, with seasonal displays featuring an extensive range of trusted brands at affordable prices.
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Asda head of world foods Noor Ali said: “I’m really excited to help our Asda customers perform Ramadan fasting and celebrate Eid Festival, by making it as affordable and convenient as possible to fill their shopping baskets with everything they need, across multiple categories.”
Beyond the food aisle, the grocer has also launched Ramadan Countdown Calendars with celebratory chocolate treats inside and talking Muslim dolls from The Desi Doll Company which speak and sing in English and Arabic.
Farzana Rahman, who founded The Desi Doll Company in 2008 said: “Having our toys in 150 stores across the UK means that our talking dolls can reach even more households. Asda customers now have the opportunity to discover our unique toys whilst doing their weekly shopping – how convenient is that!”
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