// End. continues its store expansion programme with its first international location in Milan
// The new store is the luxury fashion retailer’s ‘most ambitious concept to date’, featuring three storeys of premium retail space
End. has opened its first international store in Milan, following recent openings in Manchester, Newcastle and Glasglow.
The luxury British retailer who specialises in trainers and streetwear, described the new location, at Via Mercanti 21 in the “cultural heart of Milan” as its most ambitious concept to date, featuring three storeys of premium retail space, including a dedicated sneaker zone.
While the top floor, which has a triple-height atrium and a view of the Duomo di Milano, is dedicated to womenswear.
Chief executive Parker Gundersen said: “Creating inspiring retail concepts is a key element of our strategy at End. and I’m so pleased with how well this project has come together in Milan.
“It’s a beautiful space located right in the heart of the city, and we feel proud and privileged to have a space like this to welcome our existing community as well as new customers getting to know End. for the first time.”
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
Click here to sign up to Retail Gazette‘s free daily email newsletter
