// Zalando is scaling back the number of brands listed on its platform
// The german etailer said the move was to help boost its long-term profitability
Zalando is to scale back the number of brands listed on its platform in a move to improve profitability.
The german online retailer said it was reviewing its portfolio to boost its “local relevance and curation”.
Product selection on its site has grown from 700,000 items in the fourth quarter of 2020 to over 1.8 million by 2022.
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“In order to attract and maintain the attention of customers in the long run, we will increase the local relevance of our assortment and curate it more,” a Zalando spokesperson said.
“Therefore, we are currently reviewing the brand portfolio on Zalando. As this is an ongoing process, we are currently unable to provide any information on how many brands will be affected.”
This comes as the online retailer posted 0.1% drop in sales to £9.18bn for the 12 months to 31 December.
Zalando said it will continue to work on improving its margin, simplifying operations and taking advantage of growth opportunities to ensure profitable growth in 2023 and beyond.
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