// Dunelm hails “strong growth” across in-store and online channels boosted by a successful winter sale
// The homewares retailer posted a 6% increase in sales for the 13 weeks to April 1
Dunelm enjoyed a 6% boost in sales thanks to savvy shoppers cashing in on a later winter sale.
The homewares retailer posted total sales rose to £423m for the 13 weeks to April 1 hailing a successful Winter sale, which it moved from the second quarter to the third.
Dunelm reported “strong growth” in both its in-store and online channels – with the latter accounting for 36% of total sales.
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The retailer said its profit expectation remain unchanged despite warning the consumer outlook remains “unpredictable”.
Chief executive Nick Wilkinson said: “We are seeing strong momentum in the business as customers continue to appreciate the quality and value across the Dunelm range, despite a challenging trading backdrop.
“This was apparent through our successful Winter Sale and the positive launch of our new ranges for spring and summer as customers look forward to longer days and outdoor living.
“As we continue to seize the many opportunities we see, we are investing for the long term and making good progress against our plans, which include the ongoing development and extension of our product ranges, building our customer data platform and optimising our marketing channels.
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