How much is a pint of milk? Asda, Aldi and Lidl make cuts to compete with Tesco and Sainsbury’s

// Asda, Aldi and Lidl have joined the fray, slashing the price of own-brand milk by 5p per pint

// The supermarkets say they are taking “swift action” to support customers – but is it enough?

Asda, Aldi and Lidl have followed in the footsteps of supermarket rivals Tesco and Sainsbury’s by slashing the price of their own-brand milk by 5p.

The retailers have joined in the dairy wars by cutting the price of a pint, the latest move in the ongoing battle to help win over shoppers looking to keep costs low.

Tesco was the first major grocer to drop the price of milk last week as it extended its price lock on over 1,000 products to help consumers struggling with higher living costs and Sainsbury’s was quick to follow just 24 hours later.

Aldi, Lidl and Asda all followed suit towards the end of the week, with Asda saying it had taken “swift action” to support customers struggling with the cost of living.

To find out how much a pint of milk really is and why costs are falling, read the full article in Grocery Gazette.

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