// Rituals to open a two-day immersive pop-up tomorrow to celebrate its ‘The Ritual of Sakura’ range
// Vistors will be able to discover the range through augmented reality as well as have the chance to win prizes
Rituals will be opening the doors to an immersive two-day London pop-up tomorrow as it celebrates its new ‘The Ritual of Sakura’ collection.
The ticketed event taking place in ovent Garden will run from 21-22 April and showcase the story behind the luxury beauty retailer’s bestselling range.
Customers will be able to shop the range as well as receive complimentary hand massages and personalised Rituals tote bags when spending over £40.
Visitors can interact with Sakura blossom via augmented reality and watch a haiku animate of a blossom tree for a chance to win prizes.
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Rituals UK and Ireland managing director Penny Grivea said: “We want to help people improve their wellbeing and focus on harmonising their body, mind, and soul.
“Our immersive experience celebrates the notion of new beginnings, and Springtime is the perfect opportunity to reprioritise ourselves, reset our routines and look ahead positively towards the next bright chapter.”
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