// Jacamo partners with Ladbible Group for new marketing campaign
// The publishing group will create video content and TikTok campaigns for the fashion retailer
Jacamo has teamed up with Ladbible Group for a new content partnership as it looks to boost its marketing strategy.
The collaboration, facilitated by its media agency the7stars, will see the publishing group create video content and wider campaigns for the menswear retailer.
Ladbible will launch a TikTok shop for Jacamo, including co-branded products and a virtual augmented reality try-on filter.
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The campaign will feature ‘everyday’ men with a diverse range of interests and styles to showcase the large variety of styles available on the retailer’s website.
Jacamo-owner N Brown Group chief executive of retail Sarah Welsh said: “Our new partnership with LADbible Group not only raises awareness of the Jacamo brand among the platform’s huge following, but reinforces our commitment to inclusivity, celebrates the uniqueness of men and challenges stereotypes.
“As we entered 2023, we focused on resetting our marketing approach to help connect on an emotional level with the people that already know and love our brands, and those that are yet to discover us.
“We are truly excited by the brilliant campaigns we are rolling out across each brand this year and are delighted by initial reactions to these.”
On Tuesday, N Brown told investors it expects the impact of high inflation and low consumer confidence to continue to impact trading next year as pre-tax profits plunged 82.6% to £7.5m.
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