Pandora has opened the doors to its new store on London’s Oxford Street, which has been designed “to immerse visitors in Pandora’s world of charms, bracelets, rings, earrings and necklaces”.
The new store is the third for the world’s largest jewellery brand along Oxford Street.
It will offer all collections, including a dedicated space for its lab-grown diamonds, as well as engraving services.
The store, located opposite Tottenham Court Station’s Elizabeth Line entrance, pays homage to the vibrant city of London with a city-inspired wall illustrated by Sarah Smart, capturing the its iconic landmarks, including the traditional red phone booth and London black cab.
To celebrate the opening,Pandora will run a number of exclusive offers and activities in-store throughout the week, including live illustrations on gift boxes, as well as complimentary coffee and doughnuts from Crosstown Bakery.
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Pandora managing director Rasmus Brix said: “The new Pandora store is more than just a retail space; it’s a celebration of cultural fusion and self-expression. We’re really excited for our customers in London to step inside and experience Pandora’s new in-store look and feel.”
He added: “Our expansion in this vibrant location that attracts people from all over the world aligns with our broader vision of making affordable luxury jewellery accessible to more consumers. We’re confident that the new store is going to be a popular destination for those seeking meaningful pieces they can cherish.”
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