Asda restructures commercial team as it brings in new operating model

Asda has restructured the commercial function at its Leeds head office, which it said will help it achieve its goal of becoming the UK’s second-largest grocer.

The supermarket is introducing eight new integrated business units to cover the different areas of the operation, which will all be led by a director who has full responsibility for sales and profitability in their sector.

The move will see Asda shift to dedicated teams responsible for buying, ranging and pricing – replacing the current structure where it is spread across multiple functions.

The change will result in 37 redundancies from the category planning, modular planning and supply teams.


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However, the supermarket is also investing in 36 new positions, including an extra 28 buying roles to give it additional capacity and capability in this area.

Chief commercial officer Kris Comerford said: “We are introducing a new commercial structure to ensure that our teams are in the best position to support Asda’s long-term growth ambitions, which include significant expansion in the convenience and foodservice markets.

“The move to a more agile way of working, with simpler processes and extra investment in key areas like buying, will help strengthen our relationships with suppliers and ultimately deliver better outcomes for our customers too.”

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