Boots has launched its biggest ever value campaign called “Best for Less” to highlight the three key ways shoppers can save using an Advantage Card.
The Advantage Card scheme has been expanded to offer lower prices on over 2,000 products under the “Price Advantage”.
Card holders at the healthcare company can also get 10% off its own brand range.
Thirdly, customers can nab “everyday deals” including Boots £10 Tuesday, Pay Day and Premium Beauty events.
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The advert for the Best for Less campaign is set to reach 51m adults throughout the UK, using both paid media channels and first party data.
Boots is also experimenting with shoppable adverts in new formats, via partnerships with TikTok and META.
The retailer’s top 100 Advantage Card savers have racked up an average of £817 in savings since the Price Advantage scheme was introduced in January last year.
Boots chief marketing officer Pete Markey said: “Our new Best for Less campaign brings together our key value initiatives so that customers can really see how to make the best of Boots for less”.
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