Shaftesbury Capital has signed 16 new retail brands across its Covent Garden estate over the last six months, serving as a strong vote of confidence in the long-term prospects of Covent Garden and London’s West End.
The retailers making their European and West End debuts include running retailer Hoka, and international menswear label Balibaris, while specialist outdoor brand Arc’teryx is relocating to a more spacious flagship store on King Street, following the success of its Long Acre store.
Adjacent to Arc’teryx, luxury perfume house he House of Creed is set to make its Covent Garden debut in November, bolstering the area’s already strong fragrance portfolio, which has recently welcomed Guerlain’s UK debut store and French Haute Perfumery, Parfums de Marly.
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Shaftesbury Capital executive director Michelle McGrath said: “At Covent Garden, we have always set out to create a multi-dimensional, experiential mixed-use district, attracting the very best occupiers across all uses. During our ownership, we have introduced over 250 new shopping and dining concepts to Covent Garden and continue to see excellent demand for our unique spaces, from brands aligned with our strategy to attract world-class global, British and independent brands.
“Attracted by the quality and breadth of the shopping and hospitality offer, as well as the strong local, domestic and international footfall, they are also drawn to Covent Garden’s unique location in the heart of the West End, steeped in heritage and rich with arts, culture and experience. As part of our commitment to a healthier and more sustainable environment, we continue to invest in our public realm, and our local communities.”
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