Morrisons is supporting this year’s festive hosts with a joyful 80s-themed Christmas advert.
Set to the tune of Starship’s 1987 hit ‘Nothing’s Gonna Stop Us Now’, the advert shows trusty oven gloves up and down the country coming alive to sing their support for hosts as they prepare their Christmas feasts.
The 60 second feel-good clip, created with agency Leo Burnett, starts with a familiar scene: Dad, in his pyjamas and a Santa hat, making his way to the kitchen to preheat the oven at the crack of dawn on Christmas Day.
It then flicks between various families, who are seen preparing food for the big day while being serenaded by their favourite oven gloves.
As we build to the song’s chorus, the gloves jump out of drawers in a choreographed dance as the Christmas pudding gets set alight.
The ad finishes with the oven gloves checking in on the delicious mains cooking in the oven before Dad proudly serves up his turkey to rapturous applause from his guests while his handy helpers offer up a satisfied smile for a job well done.
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As part of its Christmas campaign, the grocer is also inviting the nation to get involved with an interactive oven glove karaoke competition on social media.
The #GloveOke challenge, on TikTok and other social media platforms, invites customers to post their own gloves ‘singing’ a duet for the chance to win their Christmas shop.
Morrisons chief customer and marketing officer Rachel Eyre said: “This Christmas – and every Christmas – great British food should be the star of the show and so our ad showcases Morrisons brilliant Christmas range.
“But there’s always a lot to do when preparing the big Christmas meal and some classic 1980s power ballad encouragement is clearly in order.
“And so we’ve made the trusty oven glove the tuneful cheerleaders of the nation’s Christmas chefs and we hope they enjoy it as much as we enjoyed making it. Nothing’s gonna stop us making this Christmas the best for our customers.”
The supermarket kicked off its search for 3,500 extra jobs this Christmas to work in its stores, food manufacturing sites and logistics operations last month.
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