Premium audio specialist Bang & Olufsen has opened the doors to its largest-ever flagship at 72 New Bond Street, London.
The 4,000sq ft space showcases the brand’s full range of luxury speakers and televisions across three floors.
Visitors can browse the brand’s range of audio equipment on the ground floor, before heading downstairs for “the ultimate sound experience” in a private sensorium room.
Customers can also explore Bang & Olufsen’s bespoke solutions on the first floor, where they are able to personalise the brand’s products to fit their interior needs.
The three-story flagship features Bang & Olufsen’s new cultural design concept, which sees the brand partner with local artist James Shaw to create exclusive art pieces for the showroom.
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As part of the concept, the brand has used granulated paper for sound installation on the ceilings, removable wood wall paneling for interchangable displays as well as additional floor ports for easy reconfiguration of the shop floor.
Bang & Olufsen chief executive Kristian Teär said: “We are excited to open the doors to our new flagship store in one of the world’s premier luxury shopping destinations.
“Since 1925, Bang & Olufsen has brought magical experiences to the lives of people all over the world.
“We wanted to extend this feeling to our new London flagship store by becoming the destination where you can hear, see, and feel the magic of Bang & Olufsen, experience our products and unique heritage.”
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