Superdrug has dropped the prices of over 150 health and beauty essentials to make them more affordable for shoppers.
The retailer has slashed the cost of selected own-branded items across make-up, hair accessories, medicine, toiletries and baby toiletries by up to 50%.
Superdrug Own Brand Director Jamie Archer said: “As a retailer, we always have accessibility and value at the heart of what we do and we are continuously looking at ways in which we can help and support our customers.
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“Our commitment to making sure we are offering the best in price means that we are proud to be able to offer price reductions on over 150 own-brand items to our shoppers, with up to a 50% price decrease.
“We know that recent years have seen prices rocket due to the rising cost of living, so are happy to be able to reduce prices to help shoppers.
“Our price reduction has been curated across a range of everyday products, from washing and bathing accessories to make-up and baby toiletries, in an effort to make everyday shopping more affordable for all.”
It is the latest initiative from Superdrug to support its customers with the rising cost-of-living.
The health and beauty retailer launched its new VIP Rewards loyalty scheme in October, offering members access to exclusive deals and offers when they reach a spend threshold.
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