Very Group sales edged up 2.1% over the key trading period despite a strong demand for beauty, electrical and toys.
Sales at group’s core Very business rose 3.4% in the seven weeks to 22 December, however, when including Littlewoods and Very Ireland, the growth was a little more subdued.
Electrical sales over the period jumped 7.4% over the period, while sales of its toys, gifts and beauty category surged 8.8%.
Marc Jacobs perfumes, Meta Quest 2 virtual reality headset and a Ninja Foodi Max Dual Zone air fryer were among its top sellers.
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However, fashion and sports sales fell 3.9% over the festive period, despite 14.7% surge in sales of its premium fashion ranges.
Home was also down, with sales slipping 2.9%.
The Very Group chief executive Lionel Desclée said: “Our team delivered a brilliant range of products, strong pricing, an engaging new marketing campaign, and an improved online experience to give families everything they needed this Christmas.
“As expected in the current economic climate, consumers were on the lookout for amazing deals. We served these to existing customers and plenty of new customers during our Black Friday campaign with games consoles, wireless earbuds and perfume among our best sellers.
“Whilst we are pleased with these results, we also know that the year ahead will be challenging for all retailers.
“However, our operating model, which combines multi-category digital retail and flexible ways to pay, will remain resilient and continue to provide families with a one-stop-shop for everything they need.”
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