Grocery platform Gopuff is price matching Aldi on essential groceries for customers living in London.
The new campaign will see the instant delivery firm price match 45 everyday products for a limited time, allowing users to order selected fresh produce, meat, dairy, pasta, rice and cleaning products “at Aldi prices” and delivered to their door in minutes.
Gopuff said the Aldi Price Match range includes groceries from Morrisons’ own-brand range and big brands such as Pepsi and Warburtons.
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A spokesperson for the delivery firm said: “Gopuff is always looking at ways to add value to our customers, so with inflation still high, part of our focus is to continue offering convenience and help customers make their budgets stretch further.
“We have chosen the most popular everyday essentials to Aldi Price Match, to make sure everybody gets to take advantage of competitive prices to reach London’s community, including busy parents and professionals.
Gopuff is the latest grocery business to kick off a price match against Aldi in a bid to compete with the discounter’s competitive prices.
Morrisons followed Asda in launching a price match campaign on hundreds of weekly essentials against those in Lidl and Aldi in February.
Both supermarkets set a new industry standard for price matching as both Tesco and Sainsbury’s currently match their products against those in Aldi.
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