Sainsbury’s has unveiled its latest value offering, ‘Low Everyday Prices’, giving shoppers “market low prices” on selected big brand products, many of which aren’t available in Aldi.
The new offer, which replaces Price Lock, gives customers great value on over 1000 favourites, including PG Tips Tea Bags, Quaker Rolled Porridge and Surf Tropical Lily Washing Powder.
The supermarket said it now has “three clear ways of giving customers consistent value across its incredible products” – Low Everyday Prices, Aldi Price Match and Nectar Prices.
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Sainsbury’s chief executive Simon Roberts said: “As the weather gets warmer and the evenings lighter, we’re well prepared to support our customers with great value as they get ready to socialise more.”
“ One of the ways we’re doing this is through the launch of Low Everyday Prices, a simpler way of showcasing our value which allows us more flexibility to respond more quickly to the market.
“It will give our customers confidence that we have great low prices on over 1000 more of their favourite branded products – like Heinz, Kellogg’s, Nescafe, Huggies, Tampax and Dettol – and complements Nectar Prices and Aldi Price Match.”
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