Holland & Barrett has teamed up with retail property technology provider MRI Software to introduce AI footfall analytics.
The move means the health and wellness retailer will have real-time visibility on store performance metrics across its shops in the UK and Europe.
The retailer has introduced AI-driven software MRI OnLocation for Footfall Analytics in its 1000-plus store portfolio.
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Holland & Barrett said: “Accurate footfall analytics will help us to understand and optimise store performance in each region and country as we continue to use analytics and technology to enhance our consumers’ experiences in innovative ways.”
MRI OnLocation UK sales director Jon Burnett said: “Our longstanding relationship with Holland & Barrett has truly allowed us to get under the skin their customer needs and experience.
“We’re delighted roll out this new AI technology as their footfall analytics partner, providing real-time insights to inform strategic decisions. This empowers the team at Holland & Barrett to pivot swiftly to market trends and maintain a competitive edge.”
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