Myprotein has struck a new retail partnership with Holland & Barrett as part of its efforts to target a wider range of shoppers.
The sports nutrition brand, which is owned by THG Nutrition, has launched 30 new lines in the high street retailer’s stores and on its website, including five exclusive items in its Origins collection, Retail Week reported.
The collection features protein blends, creatine, clear whey isolate, pre-workout, collagen powder and its newly launched Myprotein snacks.
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THG Nutrition CEO Neil Mistry said: ”Our growth in the retail space over the past year has been extraordinary, and we’re thrilled to announce our partnership with a respected name like Holland & Barrett.
“This collaboration represents a significant milestone in our mission to become the world’s leading health movement.”
The latest partnership comes after the sports supplements specialist introduced its treats and snacks collection to more than 300 WHSmith stores earlier this year.
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