The Conran Shop has launched a new trade concept to provide a tailored experience for design and interior professionals in the UK.
The trade team will be based in the luxury homeware retailer’s Sloane Square flagship and will provide consultations and support to designers, architects, stylists and dealers.
Members of its Trade programme will also have access to exclusive previews of new collections, special event invitations and competitive discounts across The Conran Shop’s collection of furniture, lighting and accessories.
The new concept forms part of the retailer’s broader strategic rebrand and restructure, aimed at expanding its business-to-business operations and strengthening its role within the UK design industry.
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The Conran Shop head of commercial Tom Bettinson said: “We’re incredibly excited to introduce our new Trade concept, which opens up a world of design possibilities for industry professionals.
“This initiative is an important part of our broader business strategy, as we continue to strengthen our presence in the business-to-business market.
“By offering expert support from our dedicated Trade team, we’re creating a seamless experience for designers and architects, ensuring they have everything they need to bring their projects to life.
“This new direction reflects The Conran Shop’s commitment to evolving and growing in an increasingly dynamic industry.”
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