Ebay UK is returning as the headline sponsor of Love Island: All Stars season 2, under the retailer’s ongoing mission to get more people buying and selling pre-loved fashion.
The ecommerce giant will once again dress the islanders head to toe in second-hand outfits, having initially partnered with Love Island in 2022.
Ebay’s season 2 campaign will encourage viewers to start the new year by letting go of unworn items and take advantage of the fact that it’s free to sell pre-owned clothing on the platform.
It comes as the average UK shopper holds onto £400 worth of unworn clothes, the marketplace said.
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Searches for “pre-loved fashion” have surged 400% on eBay since the summer 2024 Love Island season, with research showing 71% of Gen Z now embrace pre-loved fashion.
Ebay UK head of fashion Jemma Tadd said: “We started this partnership to show people the potential of shopping pre-loved, and the incredible assortment of fashion there is to enjoy on eBay.
“As we enter our sixth season of filling the villa with pre-loved gems, we’re striving to get viewers selling pre-loved, as well as buying, now it’s free to sell on eBay!
“We are proud to be making it easier for people to sell their unwanted items, keeping more clothing out of landfill and helping people make space for things they love.”
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