Ocado has partnered with Holland & Barrett to sell a selection of the health and wellness retailer’s products on its website.

The online supermarket is listing more than 300 of the specialist’s products over the coming weeks for customers to purchase vitamins, supplements, sports nutrition alongside their groceries.

Ocado said the new range is designed to cater to a wide variety of health shopping missions and means that shoppers “can find everything they need to achieve their goals and support their wellness needs in one place”.

The digital retailer’s chief commercial officer Amit Chitnis said: “We already have a great range of health and wellness products – including branded, Ocado Own Brand and of course M&S – but with many customers looking for even more choice in this area, we are delighted to now add Holland & Barrett, a specialist in this space and a well-respected and trusted high street retailer.

“This partnership allows our customers to get everything for their nutrition and wellness needs conveniently delivered by Ocado, from apples to ashwagandha.”

Holland & Barrett commercial trading director UK&I Guy Farmer added: “The partnership with Ocado is an exciting moment for our business as we look to make health and wellness a way of life for everyone, adding quality years to life.

“With a carefully selected range of own brand products, our work with Ocado will complement the great work we are both already doing to grow the health and wellness market bringing new innovative products across vitamins, supplements, food and sport nutrition to more customers.

“This is just the first step in what we see as a strategic partnership for H&B and represents a key part of our ambitious transformation strategy, as we look to become our customers first choice for wellness products, advice and solutions.”

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