Over the past few years, inflation and the cost of living have resulted in a higher demand for gift cards. With the UK gift card market currently worth over £8bn and growing year on year, a successful gift card strategy can play a key part in generating extra revenue, boosting customer loyalty and acquiring new customers.
In this recent insightful panel discussion, Retail Gazette was joined by BHN, the leader in gift card management, as well as a representative from Currys. We discussed how a strategic approach to gift card management can help grow a business through both acquisition and customer loyalty.
Join us for this panel discussion to:
• Understand the importance of gift cards and how they grow your business
• Gain top tips on how to launch, enhance and scale a gift card programme
• Hear directly from Currys on why gift cards are so integral to their business
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