Morrisons has introduced braille menus to its UK cafes, as it seeks to make its dining experience more accessible for visually impaired visitors.
The move follows the supermarket listening to customers who require visual aids who stated that visiting a café can be a daunting experience.
Morrisons has also added a series of new food options and deals to its menu.
The grocer’s director of café Sean Gill said: “It can be easy to take everyday tasks like ordering in a café for granted.
“We are always looking for ways to better support our customers and the rollout of our braille menus comes as a direct result of listening to those who visit our cafés and are visually impaired.”
“The change will make a big difference for the people that need it the most and we look forward to making our cafés a more inclusive experience for all our customers to enjoy tasty food at an affordable price.”
Related Story
It comes after the supermarket saw its full-year profit rise last month, as it reported its “strongest” quarter since 2021.
The retailer reported a 4.1% rise in group like-for-like sales to £15.3bn in the year to 27 October, as fourth quarter sales climbed 4.9% to £3.8bn.
Following the results, Morrisons CEO Rami Baitiéh stressed “to keep prices for customers as low as possible” despite pressures coming such as the National Insurance hikes from the Budget.
Click here to sign up to Retail Gazette‘s free daily email newsletter
