Retail operations are unavoidably complex. Whether you run a small chain or a global enterprise, directives from leadership easily get lost in bloated inboxes, tangled in operational hierarchies, or left dangling between disconnected tools and teams. And execution suffers.
The good news is no matter how complicated operations get, proven solutions for consistent—and consistently high—execution are relatively simple and scalable. It comes down to five core principles.
Zipline Co-Founder and CEO, Melissa Wong, turned observations and insights from a decade in communications at one of North America’s largest retailers into a bestselling book, Stores Don’t Suck: 5 Principles for Amazing Retail Execution. Now, refreshed for 2025 and condensed for action, you can get those insights for free.
From Head Office to Shop Floor: Five Principles for Flawless Retail Execution is a practical guide to exceptional retail execution, covering:
- The Five Principles for aligning teams, simplifying communications, empowering shop employees, and fostering accountability
- Real-world examples of brands implementing each principle, and the results that followed
- Step-by-step instructions for introducing each principle to your organisation, across teams
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