ProCook hailed a “strong” finish to the year as final quarter sales surged 17.8% to £15.5m.

The kitchenware brand’s retail revenue rose 14.7% to £9.6m in the 12 weeks to 30 March, which it attributed to new store openings and the launch of coffee machines during the period.

Online sales rocketed 23.4% in the fourth quarter, up 19.9% on a like-for-like basis, driven in part by the retailer’s relaunched Amazon UK marketplace.

Speaking to Retail Gazette, ProCook CEO Lee Tappenden highlighted that the brand’s premium products were performing well.

CFO Dan Walden added: “Customers are looking for products that last, they want products that are high quality, that they’re getting great value for.”

ProCook opened three stores in the final 12 weeks, bringing the total to twelve new shops during the year ahead of its planned five to ten range.

The retailer said its strong Q4 led to a record full year sales performance of 11% growth on prior years and 4.9% increase on a like-for-like basis.

The retailer also noted that it did not see any “unpredictable or unforecasted challenges” from the Trump tariffs.

Tappenden explained: “We’re talking to our suppliers, who are direct from China, we talk to them regularly and we’re in close contact with them.

“It’s really hard to speculate on what’s going to happen, but I think we’ve done everything we can within our control to mitigate impacts, whether it’s shipping or delays, so we feel good going forward and don’t see any unpredictable or unforecasted challenges from that.”

The CEO added: “We have delivered a strong full year trading performance, with momentum building as we moved through the year.

“Our successful store opening programme, electricals range expansion and improved promotional and seasonal offerings, combined with enhanced marketing and customer experience, have enabled us to significantly outperform the market.

“Whilst we are mindful of the geopolitical backdrop, our momentum is underpinned by record active customers and customer acquisition, and expansion of our store network, as we benefit from the delivery of our strategic priorities and responsible investment in areas that will support profitable growth.

“We are, therefore, confident in making good progress towards our medium-term ambitions of 100 stores, £100m revenue and 10% operating profit margin.”

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