Charlotte Tilbury is set to expand its London footprint with a new flagship store opening later this year on Carnaby Street, Shaftesbury Capital has announced.

The 4,200sq ft unit occupies a prime “anchor gateway” location at one of the busiest entrances to the globally renowned shopping destination.

The retailer‘s store will offer the brand’s award-winning range of makeup, skincare, and fragrance through an immersive, personalised experience, with expert advice provided by its team of professional make-up artists.

This latest arrival follows the beauty powerhouse’s recently upsized flagship in Covent Garden, which tripled in size when it opened early last year. It also joins a growing line-up of new tenants on Carnaby Street, including Pureseoul, Tala, and Farm Rio.

Shaftesbury Capital director of retail and restaurant leasing at Shaftesbury Capital William Oliver said: “Carnaby Street is known for being home to some of the best, internationally recognised brands that the retail industry has to offer. It is a vibrant hub of high-quality, sought-after names that resonate with its London consumers, just as much as the huge volume of domestic and international visitors Carnaby Street attracts.

“Charlotte Tilbury is theatrical and immersive, something that mirrors the foundation and heritage of Carnaby Street, and its global appeal and innovative approach are the qualities we look for, to ensure we deliver the elevated retail experience people have come to expect here.”

Charlotte Tilbury MBE, president, chairwoman, chief creative officer, and founder, said: “London’s limitless spirit of creativity and self-expression is so inspiring! From the early days of my career as a make-up artist setting beauty trends at the seminal shows of London Fashion Week through to launching my first ever counter at Selfridges — the city has played such an integral part in my career.

“It’s the city where I opened my first ever Beauty Wonderland, and Covent Garden is now home to my biggest flagship store — it’s an innovative, immersive hub of beauty education, expertise and artistry, a re-imagining of the customer experience.

“In London, you can dare to dream it, dare to believe it and dare to do it!”

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