US homeware retailer Pottery Barn is set to launch online in the UK this autumn.
The upmarket brand will offer customers a curated selection of furniture, bedding, lighting and decorative accessories from its core ranges.
Pottery Barn’s complimentary design services will also be available to UK customers, providing personalised interior styling assistance both at home and online.
The brand was founded in 1949 and operates stores in over 60 countries across the Americas, Asia-Pacific, and the Middle East.
It is owned by Williams-Sonoma, the company behind West Elm which made its first foray into Europe in 2013 with a store on Tottenham Court Road in London.
Williams-Sonoma president and chief executive Laura Alber said: “We are committed to long-term growth and expanding the reach of our brands where we see meaningful market opportunity.
“We believe great design and quality craftsmanship have universal appeal and we look forward to bringing Pottery Barn’s signature aesthetic to the UK.”
Pottery Barn president Monica Bhargava added: “Whether furnishing a new flat, refreshing a family home, or entertaining with family and friends or thoughtful gifting, we are proud to be providing the UK market with thoughtfully designed pieces that meet the needs of modern living.”
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