Nursery retailer Mamas & Papas has unveiled a new strategic growth plan alongside a new and expanded leadership team.
The business said it plans to invest significantly in building the Mamas & Papas brand, leverage its customer data across its digital marketing and accelerate its international roll-out to deliver its ambition.
It will also continue to consolidate its position in the UK market through its multi-channel store and online model.
The firm revealed an expanded board and leadership team to deliver its new strategy.
CEO Nathan Williams (above) is stepping down from the brand after seven years to pursue non-executive and advisory opportunities.
During his tenure, Williams oversaw the build of a significant UK concessions business, international partnerships and the brand’s purpose-driven initiatives.
“It has been a privilege to lead Mamas & Papas through an exciting period of growth and transformation,” he said.
“I am immensely proud of what the team has achieved, and I look forward to watching the brand continue to thrive.”
Mamas & Papas said recruitment of a new CEO was underway and would be announced shortly.
Chief financial officer Sarah Ashby has been promoted to chief operating officer during the interim and will lead the business until the new CEO is hired.
In addition, former Mayborn Group CEO Steve Parkin will chair the business and lead the development of its new strategic plan, supporting Ashby in its implementation.
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Parkin said: “I’ve been supporting the board behind the scenes in an advisory capacity over the past few months. During that time, I’ve come to both admire the business that the team has built and be excited by the potential we have to scale further at home but in particular overseas.
“Nathan has led the business through a significant and lasting transformation over the past seven years and built an excellent foundation, which is where our new strategic plan will now focus.”
He continued: “Since joining the company as CFO less than two years ago, Sarah has already played a pivotal role in its success and we’re excited about her role in the new strategic plan as COO.
“Supported by a new CEO in due course, I’m confident we have the right plan and the right people to accelerate our growth and become the trusted, internationally-recognised brand for parenting around the world.”
In January, Mamas & Papas unveiled plans for global expansion following record festive sales.
Group revenues were up 5% year-on-year during the 13 weeks to 29 December 2024, while the brand also recorded an 8% increase in group profit during the same period.
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