Variety store retailer Home Bargains has hit a milestone in the rollout of its automated distribution centre at Omega, with the site now servicing 200 UK stores.

Operations are set to continue to ramp up over the coming weeks, ahead of a short pause to focus on peak trade, according to the business.

The ramp-up will resume in January 2026, with the Omega site on track to serve 312 stores by the end of the same month.

The site is already intaking over 25,000 pallets of stock per week, picking and dispatching almost 2 million cases, equating to over 50,000 cages of stock, and over 1,000 store deliveries weekly.

Over 60% of all cases picked have been achieved through the fully automated area of the distribution centre.

Additionally, work is progressing on the retailer’s new Doncaster distribution centre, which is planned to open in summer 2028.

Once completed, the new site will add capacity for 300 more additional stores, supporting the company’s long-term expansion plans.

Home Bargains head of logistics Neil Kelson said: “The Omega distribution centre is a cornerstone of our strategy to deliver greater efficiency, resilience, and scalability in our supply chain.

“We’re proud to see it already making such a strong impact, and we look forward to building on this success as we expand towards Doncaster and beyond.”

In January, it was reported that Home Bargains’ owner, Tom Morris, who owns 98% of TJ Morris, paid himself more than £1bn as the discount chain’s sales topped £4.2bn.

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