Co-op is set to roll out a new ‘Too Good To Waste’ scheme across stores, offering Members 50% off its loose in-store bakery range.
The new initiative, which is designed to reduce food waste and offer added value to Co-op Members, is now running across the retailer’s in-store bakery range from 6pm every day and is available across all loose and unpackaged items. Items include All Butter Croissants, Bakery Cinnamon Swirls, as well as bread rolls and baguettes.
“The offer recognises that many Co-op Members enjoy picking up freshly baked goods later in the day, whether it’s for an evening treat or to top up the bread bin at home,” said the retailer.
Related Story
Charlotte Waring, Co-op buyer, said: “As a convenience retailer, we know that we’re there for those little shops at the end of the day, and our new Too Good To Waste initiative is a simple way to help our members save while also reducing food waste – so everyone can enjoy delicious bakery treats and do their bit for the planet.
“Whether it’s a croissant, cinnamon swirl, or a classic bread roll, there’s something for everyone to love at half price.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
