Bed retailer Dreams has completed the purchase of its head office, Bedquarters, in High Wycombe, from founder Mike Clare.
The move underlines the firm’s financial strength and long-term commitment to growth, said the sleep specialist.
Bedquarters has been home to Dreams since 2004, housing more than 250 staff members across its corporate, finance, people, marketing, buying and merchandising teams.
Securing ownership provides added certainty for the business and its workers, ensuring the company remains rooted in High Wycombe, the community where it has grown for over four decades, Dreams said.
The purchase, which took place in July 2025, also forms part of Dreams’ wider strategy to reinvest profits into strengthening infrastructure and supporting long-term growth.
Alongside Bedquarters, Dreams, which appointed Feather & Black boss Sarah Morgan in April, operates its manufacturing hub at its Bed Factory in Oldbury, West Midlands, where its team of craftspeople produce more than 1,900 products per day.
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Dreams CEO Jonathan Hirst said: “Securing ownership of Bedquarters is a hugely exciting milestone for us, underlining our commitment to the future of Dreams.
“This purchase is another demonstration of the strength of our business, enabling us to keep investing in our people, our craftsmanship and our customers for years to come.”
Dreams founder Mike Clare said: “For the past two decades, this iconic building has stood as a proud and enduring symbol of progress, serving as the Dreams head office, strategically located adjacent to Dream’s distribution centre and showroom facilities.
“Having had the unique experience of buying and selling this building twice, over the years, it brings me much satisfaction to see it enter a new chapter under the rightful ownership of Dreams.”
He continued: “I’m absolutely delighted that Dreams has chosen to invest in this strategic location, ensuring a continued and meaningful Dreams presence in High Wycombe.”
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