Morrisons has unveiled price cuts on a further 160 products ahead of Christmas, after reductions on hundreds of items were announced last month.
The new price cuts include items that regularly appear in household baskets, with an average saving of 25%.
Branded products such as Nestlé and Kellogg’s cereals, John West Tuna, Birds Eye Fish Fingers and Heinz Ketchup have been included, alongside high-volume items including bacon and bleach and a number of Savers lines.
Festive staples such as Bisto Gravy Granules, Paxo Sage & Onion Stuffing and Morrisons Cranberry Sauce have also had their prices reduced.
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Morrisons pricing and customer director Alex Paver said: “Customers are continuing to feel the pressure when it comes to managing their weekly shop, which is why we’re determined to keep prices low on the products that matter most.
“By dropping the price on a further 160 items, we’re helping make sure every pound goes further, whether that’s on everyday essentials or family favourites.
“It’s all part of our ongoing commitment to deliver great value without compromising on quality.”
The price cuts come after Morrisons introduced a “spend-stretch” promotion last month, available exclusively to More Card customers shopping in franchise stores that have adopted the grocer’s loyalty scheme.
Earlier this year, the supermarket also expanded its loyalty scheme with the rollout of “more partner points”.
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