US fashion brand Edikted has opened its first standalone store in Europe.
According to Shaftesbury Capital, the new flagship will be located at 52-55 Carnaby St. The new store spans 4,800 square feet and offers a range of street-style and runway inspired womenswear and accessories.
Head of Retail at Edikted Mina Fam said: “Carnaby Street is one of London’s busiest and most iconic shopping streets, making it the ideal location for our first European store.
“This opening allows us to bring something exclusive to UK customers, offering a carefully curated range of apparel and accessories they can’t find anywhere else.”
This comes as Italian fashion retailer Subdued reported it will be moving to a bigger space at 14-18 Foubert’s Pl. It also follows the announcement that Sephora will be making its West End debut, opening opposite Edikted.
Director of retail & restaurant leasing at Shaftesbury Capital William Oliver said: “Welcoming another UK debut reinforces Carnaby Street and Soho’s reputation as one of Europe’s most influential fashion destinations.
“Carnaby Street provides brands like Edikted with the perfect opportunity to reach a broad, trend-savvy audience, while complementing its line-up of distinctive brands that each have huge pull.”
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