It’s the first of April, which means it’s time for another round of absurd marketing campaigns and collabs to celebrate what has now become the tradition of brands pranking customers.
Whilst most, as you’ll see below, are quite obviously terrible ideas, others such as Babybel’s chocolate and cheese combo, or Slim Chickens’ ‘dip tap’, may well sound tempting to customers.
Practical jokes from last year included a tech swap from Curry’s (can anyone guess what customer’s could swap their tech for?), an new ice cream flavour from Aldi and EasyJet Holidays rebranding to EasyJet Holibobs.
To celebrate the return of the marketing community’s favourite holiday, we’ve rounded up some of the best April Fool’s campaigns of this year.
Slim Chickens x Victorian Plumbing
Fast food retailer Slim Chickens and Victorian Plumbing have collaborated to unveil their latest invention; the built-in dip tap.
This tap third tap is dedicated entirely to dispensing Slim Chickens’ Slims sauce.
The invention comes as research from the firm highlighted a fifth of Brits admitted to eating in the bath.
The Gym Kitchen
The Gym Kitchen will take on skincare giants L’Oréal, Nivea and Dove with its latest product launch.
The functional meals firm has expanded its line to include a High Protein moisturiser which will be availablle in all major retailers. The new product was developed by dermatologists and founder Segun Akinwoleola.
Babybel
Monty Bojangles and Babybel have partnered together to release a Choccybel; a new limited-edition flavour that pairs cheese with a cocoa-dusted chocolate truffle exterior.
The product took over 18 months to develop and comes as research shows nearly 6 in 10 Brits say they would try a sweet and savoury hybrid.
Gu x Dr Will’s
Dr Will’s has teamed up with Gu Desserts to launch Sriracha Chocolate Melting Middle Puddings.
The new dessert has been created by the brands’ chefs and is made with 70 per cent cocoa dark chocolate. The centre contains Dr Will’s hot sauce.
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Clarks Village
Outlet shopping centre Clarks Village will be hosting ‘Clarksbury Festival’ to fill the gap Glastonbury left.
Since Glastonbury is taking its fallow year for 2026, outlet shopping centre Clarks Village in Somerset will launch ‘Clarksbury Festival’ to fill the gap.
The shopping centre will transform into a “fully immersive celebration of music, culture and community”. Its central Square Gardens will be turned into a campsite and a replica of the Pyramid Stage will play host to a line-up of artists and surprise guests.
Tala
Activewear brand TALA will be rebranding to TATA from April 1.
According to the brand, the inspiration for the rebrand came from their customers who feel the retailers products leave their “tata’s looking incredible”.
To celebrate its prank, TALA will be offering a 20% off promotion running for 24 hours.
Dyson
This April Fools Day, Dyson will launch a pet-friendly version of its iconic haircare tools including the Dyson Airwrap.
The new product line includes the Airwrap Fur; perfect for your feline companions, the airstraight mane and tail for your horse friends, the airwrap topcoat; for use on man’s best friend and the supersonic dapper which is ideal for styling a poodles curls.
Sterling Home
Scottish furniture retailer Sterling Home has unveiled a limited edition Saltire sofa design.
The new edition, titled The Boogie, was created specifically for football fans who want to support the nations football team from their homes.
Features on the new sofa include power recliners, built in vibrations which “recreate the roar of the crowd”, wireless charging and deepset cupholders.
Hoseasons
Holiday Park firm Hoseasons introduces Nature’s Alarm Clock.
Guests at the firm’s holiday resorts can now be woken up by trained birds at their windowsills.
