Bath & Body Works is debuting in the East Midlands at Victoria Centre Nottingham.
The cosmetics retailer is set to launch in a 1,700 sq ft unit on the shopping centre’s lower mall, bringing its offering to Nottingham for the first time.
Rebecca Milnes-James, associate director at Victoria Centre’s asset manager Pradera said: “Securing Bath & Body Works is a significant milestone for Victoria Centre, and a strong endorsement of the destination’s performance and positioning within Nottingham.
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“We remain focused on curating a best-in-class retail mix that drives unrivalled footfall and customer engagement, and Bath & Body Works is a natural fit, bringing a highly experiential offer that will resonate strongly with our visitors.”
A Bath & Body Works representative added: “Victoria Centre is the perfect location for our East Midlands debut, with the destination’s strong reputation and high footfall making it an obvious choice as the next step in our UK expansion.
“We are excited to introduce our iconic fragrances and luxurious products to a new audience, and becoming a key part of Nottingham’s retail landscape.”
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