Five Guys has retained creative agency Spin as its social media agency.
The pair have worked together since 2025 and the partnership has grown in scope since then to span social strategy, content creation and paid social.
The agency’s partnership with the chain started as strategic consultancy. It was responsible for helping Five Guys to “sharpen” its UK positioning.
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Founder of Spin Max Whicher said: “Five Guys is a brand people genuinely love, and that gives us an incredible canvas to work with. What started as a strategic conversation has evolved into something much bigger – a true creative partnership spanning the full social mix.
“We’re only just getting started, and the work we have planned is some of the most exciting we’ve produced.”
Senior paid and social media manager at Five Guys Sophia Brechon-Smith said: “Social is such a critical channel for us, and finding an agency that can operate credibly across the full mix – strategy, creative and paid – isn’t easy. Spin has done exactly that. They bring genuine creative thinking to everything they do.”
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