Debenhams Group and Revolution Beauty have unveiled a new licensing partnership to develop fragrance and beauty products across the retailer’s brands.

The collaboration merges the reach of the Debenham’s Group brand lifestyle and fashion brand portfolio with Revolution Beauty’s ability to manufacture, develop and distribute beauty products.

Its first collections will include fragrance and gifting ranges for Karen Millan, PrettyLittleThing and boohooMan.

The ranges will be expected to launch ahead of the Christmas period and will be available online through Debenhams Group’s retail channels and at selected retail partners.

CEO of Debenhams Group Dan Finley said: “Beauty is one of the most compelling category opportunities available to us and Revolution Beauty has the capability and relationships to bring tailored collections to market across the full portfolio. We look forward to seeing the first launches come to life.

“The agreement is structured as a royalty-based license, where Revolution Beauty assumes full responsibility for product development, manufacturing, and worldwide distribution and will pay to Debenhams Group an industry-standard royalty based on sales of the products developed. Debenhams Group retains brand approval rights over all products, packaging, marketing, and retail channel decisions.

Tom Allsworth, CEO of Revolution Beauty, added: “We are delighted to formally announce our partnership with Debenhams Group.

“The team at Revolution is already at an advanced stage in developing fragrance products that will launch nationally and internationally through a number of our retail partners. The early reaction to the concepts we have tested has been exceptionally positive.”