Jeremy Clarkson’s Diddly Squat Farm has unveiled an exclusive three-year partnership with Blue Diamond Garden Centres to develop and bring to market a collection of co-branded gardening products.

The range will be available online and in-store at Blue Diamond’s garden centres and in Diddly Squat Farm shops.

According to the brands, the collaboration combines Blue Diamond’s “horticultural expertise and commitment to quality with Diddly Squat Farm’s distinctive personality”.

The first product, Diddly Squat Farm Rosé, was previewed last month at the RHS Chelsea Flower Show before the collaboration was announced.

Chief executive of Blue Diamond Garden Centres Alan Roper said: “This exclusive partnership brings together two brands united by a genuine passion for growing and an appreciation for the joy that growing brings.

“Diddly Squat Farm has captured the imagination of millions through its authenticity in portraying the challenges that British Farmers face, whilst maintaining a sense of humour.

Lisa Hogan, co-founder of Diddly Squat Farm Shop, added: “We are thrilled to have found a partner as passionate about nature as we are and it has been an absolute pleasure getting to know the Blue Diamond team.

“I look forward to learning a lot more in the coming months as we spread the joy of Diddly Squat Farm around the country with our collaborative range of gardening products.”

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