Online marketplace Etsy is shining a light on sellers named Jeff in a new campaign, that aims to show the public there are non-billionaire Jeffs they can shop from (in an obvious reference to Amazon owner Jeff Bezos).
In the campaign, sellers Jeff, Jeff and Jeff highlight the things they love the most about the platform, whilst building upon the firm’s “Celebrate Being Human” brand platform.
This follows insights from the retailer which highlights that there are more than 5,000 sellers with the name Jeff on Esty.
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The campaign, titled ‘Shop Other Jeffs’ asks consumers to consider the people who they are buying from when they make a purchase. It aims to make shoppers realise there is “more than one Jeff worth shopping from”.
As part of the campaign, Etsy has unveiled a limited-edition line of ‘Shop Other Jeffs‘ merchandise which has been designed to celebrate “non-billionaire sellers”.
The marketing drive will run across broadcast TV, a full website and app takeover and paid social on TikTok and YouTube.
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