Footasylum has formed a “strategic partnership” with British streetwear brand Trapstar to “support its next chapter of growth”.
According to the sportswear retailer the collaboration will combine Trapstar’s heritage with Footasylum’s operational expertise, retail platform and marketing innovation.
The partnership will see the retailer roll out the streetwear brand’s products in selected stores and online. According to Footaslyum, the collaboration reinforces its “position at the intersection of streetwear, youth culture and sport”.
CEO and co-founder of Trapstar Mikey Aryee said: “This is the right partnership at the right time. Hannah and the Footasylum team understand what we’re building.
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“We’re focused on growing our product range, scaling our footwear collection which launched this year, and using Footasylum’s retail network to get it in front of the right people.”
CEO of Footasylum Hannah Mercer said: “Trapstar is one of the most iconic names to have come out of British streetwear. For more than two decades it has shaped culture, built a distinctive identity and earned a loyal following that extends far beyond the UK.
“It sits at the heart of fashion, music and culture, and its relevance to the consumers we serve made it a natural fit for Footasylum.
This comes as Footasylum expands into the DACH and Gulf regions. The retailer has also recently secured more funding from HSBC to increase its warehouse capacity and open more stores.
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