H&M MOVE and H&M Home unveiled a new campaign for its collaboration with with Solar Club, a French creative community.
It was shot in Marseille region of France shows offline moments such as swimming in the sea and meals at sunset.
The lifestyle collection was inspired by “movement and connection” and features swimwear, running wear, oversized tees, beach textiles and tableware. It combines “sun-washed tones with deeper shades”.
The collection is available from June 4 online.
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Marie Fredros Head of Design at H&M MOVE said: “I discovered Solar Club while researching shifts in wellness culture, and it immediately stood out. It brought together movement, creativity and connection in a way that felt real and grounded. With its sunlight, salt water and togetherness, it was less about performance and more about presence.
Anne-Laure Faou and Alice Gerault, founders of Solar Club said: “Today, Solar Club is about designing meaningful collective moments where movement becomes a catalyst for connection.
“The sun has always symbolised that energy for us. We found a partner in H&M MOVE and H&M HOME who understood that movement is not only physical. It is about gathering people under the same sun and creating moments that feel meaningful.”
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