Waitrose will be extending its delivery window following increased demand due to late-night and early morning World Cup matches.
Customers will be able to place orders through Deliveroo, Uber Eats and Just Eat, in more than 50 locations nationwide. The service will be available during the next four weeks of the World Cup
Consumers will be order from most participating stores until midnight, with select locations operating a 24/7 service. However shoppers will be unable to purchase alcohol during the expanded delivery period.
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According to Waitrose, orders during England’s Croatia game and Scotland’s Morocco match jumped by 17 per cent.
If the service proves popular with customers, it will be rolled out to more locations.
Laura Burbedge, director of Online for Waitrose, said: “Whether you’re glued to the screen for a midnight thriller, need a snack to sustain you through a penalty shoot out or up with the lark for a pre-dawn kick-off, footy fans will have everything they need at hand.
“We’re making sure that whether you need a half-time pizza or a full breakfast spread to celebrate the final whistle, our delivery partners are on hand to keep your fridge stocked throughout the tournament.”
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