Lingerie brand Stripe and Stare have unveiled a new television campaign that is a “love letter to modern life and the women living it”.
Titled ‘For all of You’, the marketing drive aims to celebrate women who are juggling friendships, children and careers.
It centres on the belief that comfort should be the bare minimum and is inspired by everyday moments, such as forgetting a child’s PE kit or work calls taken in the car.
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Katie Lopes, CEO and co-founder of Stripe & Stare, said: “We started Stripe & Stare because we are these women. We know what it’s like to spin a hundred plates and still feel like you’ve forgotten something important.
“We wanted this campaign to feel like a wink between women. A reminder that nobody has it all together, despite what social media sometimes suggests. Life is messy, brilliant, exhausting and joyful – sometimes all before breakfast. If we can make one part of your day feel effortlessly comfortable, then we’ve done our job.”
Nicola Rew, head of creative at Stripe & Stare, added: “We wanted to celebrate women exactly as they are – funny, busy, contradictory, brilliant and completely themselves. This isn’t about chasing perfection. It’s about recognising the reality so many of us share and finding joy in it.”
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