What makes the optimal online checkout experience?
For the second report in our three-part series, ‘The online retail rule book: unlocking opportunities in a challenging economic environment’, we look at the components of the optimal online checkout experience.
From both a consumer perspective and a leading retailer point of view, we highlight the dos and don’ts of digital UX and functionality – against the backdrop of what is a challenging economic environment for retailers and brands.
What do customers want, and what don’t they want from online checkouts? Download the free report by entering your details on the form on this page to find out.
[/td_block_text_with_title]“Billions of pounds are being left at the online checkout thanks to a combination of the challenging UK economic environment and poor-performing websites that do not give customers what they are looking for.”
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