Resources

Brand new research, just published for 2017. In Ampersand's latest report we name the UK's top 10, bottom 10 and most improved multichannel retailers of 2017. Download your...

Today’s commerce marketers use an average of 7.2 marketing tactics in their marketing strategy. In the recent past, this would have required an exhaustive lineup...

In this brave new world of disruptive digital marketing, brands and retailers need to dig deep to make an impression. It’s a case of...

Your customers turn to their mobile devices first. Shouldn’t your company accommodate this new mobile-first mentality? Download the ebook As a consumer facing business, you don’t...

The retail industry has always been one that's focused on data. But today, the best retailers are going one step further and gaining customers, profit, and market share by moving...

The goal of every online retailer and branded manufacturer is to maximise ROI and sell more products. But in today?s increasingly diverse and fragmented digital marketing landscape, it can be a challenge to stand out from the crowd. The fiercely competitive online landscape ...

We know how hard it can be to pinpoint what?s causing difficulty for your customers and preventing them from purchasing on your site. Want to learn how to locate and fix issues quickly for retaining and converting customers in today?s ?I want it now? culture? Watch this on-...

Quick, think of an online marketplace. If we had to guess, we'd say that Amazon or eBay likely came to your mind. Though they're the powerhouses, they're not the only destinations worth exploring. Selling on more marketplaces is a great way to expand your reach, meet new cus...

How to personalise product recommendations across multiple channels. This guide arms you with the knowledge of how to do personalisation right, so you can get the best results and best return on investment. Get your free copy Find out how personalisation is crossing chann...

ContentSquare, in association with The Drum, have launched a new report exploring why user experience (UX) will soon become a brand?s key differentiator. The report, The UX Revolution: How Analytics Are Powering a Revolution in Customer Understanding, examines how a new bre...

E-commerce is hard. If only someone had given you a heads up about the nuances and hurdles along the way, just think where your business would be now, right? We?ve been helping retailers and branded manufacturers for 15 years, and we understand the day-to-day struggles you f...

IS SUCCESS IN YOUR FUTURE? In the world of commerce marketing, it?s imperative to be aware of developing trends to stay ahead of the competition, improve the customer journey and deliver solid returns with your campaigns. Download this research report to get more valuable...

ShopperTrak have surveyed consumers across 5 key European markets, to bring you... Redesigning Retail: What does the future of physical retail look like? Redesigning Retail part two is a free 28 page report revealing: The five key areas in which customer expectations exc...

Managing the IT infrastructure for a retail operation can prove both costly and time intensive. In Zynstra?s latest whitepaper entitled ?Branch IT as a Customer Experience Asset?, we look at the challenges presented by adopting an Omni-Channel retail strategy, and how a sea...

Black Friday may have finished but that does not mean retailers can rest on their laurels. With Christmas a mere two weeks away, retailers will hope for a steady stream of visitors to their websites and a corresponding increase in sales. Early statistics from Black Friday pr...

How to make referrals part of your 2017 marketing mix Your existing customers are your greatest asset. Their loyalty to your brand can help drive new customer acquisition. Find out how you make referrals a new channel in your marketing mix. Read our whitepaper to: Understa...

Ampersand have analysed the mobile offering of 158 UK multichannel retailers and have reported on the best and worst performers. In this special edition of the 2016 report, new research into which retailers investing in apps is included. Download the updated 2016 Mobile Ret...

The major goal of any retailer is to increase their conversion rate?yet 72% of retailers see challenges with shopping cart abandonment. Know why? Download our new e-book, Retail eCommerce: Optimising the Customer Journey, to find out how major retailers have figured out how...

The Ultimate Guide to Mastering the Ecommerce Path to Purchase Many companies don't give proper attention to the entire customer path to purchase because it seems too complex or time-consuming. The truth is this kind of optimization does take work - but with the right proces...

Turning Browsers Into Buyers: How Retailers Can Convert Online Browsing Into Revenue-Winning Sales In today?s competitive market, retailers must seize the opportunity to convert online browsing into buying. Review the guide today to learn how. Understand why consumers brow...

Unlock the value of the Internet of Things with the 2016 Vodafone IoT Barometer. 63% of IoT adopters say they?ve seen ?significant? return on their investment in IoT. A predicted 20 billion devices will be connected to the Internet of Things by 2020. Our latest IoT Baromet...

86% of top retailers making over ?15 Million p.a are using multichannel sales and marketing to boost sales according to research by Webretailer.com. In this eBook we cover the following topics: Instagram Facebook Twitter Pinterest YouTube Google Remarketing Google ...

As a modern marketer, you know all the benefits of advanced personalisation, but like most businesses, are you still struggling to put it into practice? Download our latest eBook ?Using Customer Insight to Drive Loyalty and Value? which provides a roadmap and practical, acti...

Make the most of your online business. Is your eCommerce software holding you back? Then maybe it?s time to make a change. With our free Migration Whitepaper, changing your eCommerce platform becomes far easier than you may think. Shopware worked together with industry expe...

Which initiatives are your business focusing on to attract and influence millennials? Our new whitepaper can help, REACHING MILLENNIALS: Attraction and Influence, will give you access to: The importance of peer reviews in millennial sales Product reviews and their impo...

Over the past 5 years consumer comfort in shopping online in the UK has continued to see exponential yearly growth. Yet for UK retailers, with a mix of physical and online stores, a growing digital divide has occurred between customer experience in-store and online. So how ca...

Enhance your customer experience and leverage a holistic approach to your email marketing program with our practical tips. Customer experience (CX) is not just a buzzword; it's a commitment by the brand to deliver an easy, satisfying online experience to its customers and pr...

Let's turn your biggest problem into your biggest prize... How well do you know your customers? Can you tie together their actions online, in-store, through call centres and apps? Forbes Insights 2015 states that fractured or conflicting messages from a brand makes marketer...

Tracking the Mobile Millennial Shopper Lately Millennials seem to be the most popular topic around ecommerce. What do they like? Where do they shop? How do they make purchases? It often seems daunting to keep up with this tech-savvy generation that is quickly becoming the la...

How brands are creating content hubs to build radically successful businesses. Flockler is proud to have powered a few hundred content marketing hubs for some of the leading brands, such as Intel, Expedia and Penguin Books. Whilst working with our clients we've been lucky ...

Are You Ready for the Rush? As more and more business is conducted online, retailers face a continuous challenge to ensure their sites and apps perform. With retailers gearing up for the season ahead, particularly Black Friday, thoughts invariably turn to the consequences o...

Turning social media engagement into revenue. Whether it?s engaging social surfers to get them hitting the ?buy now? button, or enticing browsers to click on links to buy through the retailer website, an understanding of how customers use social networks is crucial to devisi...